There’s both power and poetry in great copywriting.

​​It’s not simply there to be pretty (although it might be), or share details (of course it must), and it’s not just a vehicle for SEO (click-magnet or not). Copywriting is there to build a relationship with your audience. That’s the “aha” moment.

The best writing comes from an instinctive understanding of how your audience reads or hears, and how the message must differ with the medium. It speaks to them in a language they understand, in the tone you want to set. And above all it engages: whether highbrow or low maintenance, flights of fancy or “just the facts, ma’am,” it forges a bond between your message and those you want it to reach.

Done right, copywriting creates an impact, a difference, a connection, a result. I’m here to do it right.